A startup experience

I joined Doplace during its early stages as a startup with a compelling vision: to improve and digitalize workshops for larger companies. Our team consisted of four members: the founder, an investor, a sales representative and myself as a UX-designer. In this close-knit team, we all played a vital role and were involved in various aspects of the company's operations.

In the beginning, our primary focus was on conceptualizing the company and defining our goals. We started on a journey to find pilot customers and develop early prototypes. During this process, we quickly discovered that our product had to be engaging, enjoyable and fun users experience, or else it would struggle to gain traction. To achieve this, we incorporated elements of gamification into our platform.

Through numerous iterations and user tests, we eventually decided to introduce a digital moderator into our product. This moderator would guide users through the workshops, enhancing their experience. To showcase this feature and gather feedback from our users, I took the initiative to create a video prototype. In the prototype, a pre-filmed moderator led a dynamic "crazy 8" workshop, which I animated using After Effects. The video also included a simulated chat between fictitious users, providing a comprehensive preview of how the workshops would function within the app. This approach was met with enthusiasm from both our users and stakeholders, validating our direction. Additionally, we utilized the prototype in investor pitches to showcase the company's potential.

Take a look at the video prototype