Telia Finance – UX/UI Designer & Researcher (B2C)

January 2024 - Present time

At Telia Finance, an independent subsidiary of Telia Company providing credit services for hardware purchases, I am the sole UX/UI designer and researcher for the B2C segment. I lead design initiatives for two key products:
Checkout - A payment solution integrated with merchants across the Nordics.
My pages - A self-service portal where customers manage their credit accounts.

As the sole designer, I take ownership of the end-to-end design process, driving solutions that meet both business and user needs. In 2024, I led several impactful projects:
- Redesigned the Know Your Customer (KYC) form and credit assessment process to improve usability and compliance.
- Migrated all customer-facing platforms to a new design system, updating nearly all components.
- Designed and implemented a new back-office system to support internal operations.
- Ensuring that we will be fully compliant and making sure all requirements of the new European Accessibility Act will be met before it comes into effect.

This role allows me to combine UX design, research, and strategic thinking to deliver solutions that enhance customer experiences and meet business objectives.

HIQ / UX-Designer Consultant

May 2023 - December 2023

During my time as a consultant at HIQ, I worked in the design studio, applying my UX and UI expertise across various projects. I also collaborated with the sales team, supporting efforts to secure new business opportunities for myself and my colleagues. Unfortunately, my time at HiQ was brief due to a company restructuring.

Agical / UX-Designer Consultant

June 2019 - February 2023

During my time at Agical, I had my own assignments, and I also had responsibilities working on in-house projects and assisting my consultant colleagues with my expertise in design. These shorter design tasks included UX research, user testing, prototypes and UI design work. Agical primarily has consultants in roles such as developers, who could quickly leverage my expertise and seek assistance in UX and UI for their respective assignments. Some of the companies where I helped my colleagues were Travis, Timtab, Telia, Svea, and Trunkwise. In the winter of 2020, I also planned, organized, and served as the compere at a UX conference called Lumen. The conference featured various speakers and workshops aimed at promoting knowledge and collaboration in the field of UX. In addition, I have had the opportunity to facilitate workshops for both smaller and larger groups. These workshops have covered diverse topics, for example Airbnb´s ”11-star experience” and Agical's own workshop on effective collaboration called "Samarbete samtidigt."

Doplace / UX-Designer

October 2018 - March 2019

Doplace, a startup focused on digitalizing and enhancing workshops, formed a team including the founder, an investor, a sales manager, and myself as the UX designer. In the dynamic environment of a small startup, everyone contributed to various aspects of the process. Initially, the team placed significant emphasis on conceptualization, determining the company's direction. As Doplace began seeking pilot customers, I took the opportunity to develop early prototypes. A key discovery was the importance of creating an enjoyable and fun user experience. To achieve this, we decided to gamify the product, encouraging users to actively participate in the workshops. I iterated different prototypes and user tests. One example was a video prototype, it featured a pre-recorded moderator who guided users through a workshop, complete with interactive chat between fictional participants. This approach provided test subjects with an immersive experience of a live session and a clear understanding of how the application would function. Additionally, we utilized the prototype in investor pitches to showcase the company's potential.

Tieto Sweden Healthcare & Welfare / UX-Designer Intern

January 2018 - March 2018

During my tenure at Tieto Sweden Healthcare and Welfare, I was assigned the task of evaluating Pega Systems. The primary objective of my work was to establish a foundation for informed decision-making regarding the potential investment and implementation of Pega within the organization. They aimed to streamline their operations, and I took on the responsibility of analyzing the tool based on predefined business goals. Tieto wanted to explore the extent to which we could reduce development time by leveraging Pega, while also considering the potential impact on usability and overall appearance. The findings from my evaluation were then presented to the Scandinavian management team, empowering them to make an informed decision.

Polo Ralph Lauren NK / Retail Sales Associate

September 2015 - May 2020

At Polo Ralph Lauren's store at NK in Stockholm I worked with sales. I also assisted in administrative tasks such as recruitment, scheduling and lead sales training for the rest of the team. A task I enthusiastically took on.

Gatt / Assistant E-Commerce Manager

January 2014 - August 2015

After a couple of years, me and a colleague got the opportunity to be responsible for launching and developing a new e-commerce store. In this role I was in charge of everything from updating the site with new products, taking photographs, customer service, developing the website, conversion optimization to packing and shipping the products.

Gatt / Deputy Store Manager

June 2011 - January 2014

My first experience in sales was at a premium brands clothing store. After a year I was promoted to deputy store manager which included responsibilities for administrative tasks and a managing role over my team.

Svea Ekonomi / UX-Designer Consultant at Agical

I was assigned to improve Svea Privat's internal loan management system, which is large and complex. I worked closely with the developers and conducted research through ethnographic studies, interviews, and the companys documentation. A redesign was necessary to support administrators and transition to a more activity-based model. Through an iterative process, our team progressed towards our objective, and I focused on restructuring processes, flows, layouts, low and high-fidelity prototypes, user testing and semantics. A long-term vision for the system's future was established in collaboration with the development team and product owners. The project is still ongoing, with my design solutions continuously being implemented.

World Seed - Ape egg / UX/UI-Designer Consultant at Agical

World Seed is an indie MMORPG developed using javascript, HTML, and CSS. As a UI/UX designer, I collaborated with Kim Kortes, the game's creator. Kim had been working on the project for a year and released a beta version six months before I joined. Together, we focused on rapid development and implementing new design solutions. By publishing updates on the same day, we gathered valuable feedback from the active player community and quickly refined the designs. My role involved evaluating the game's UI and UX from a user-centric perspective. Research led me to hypothesize that new players might find the game overwhelming and confusing. To address this, I conducted user tests with individuals who had never played before. These tests confirmed our hypothesis, leading us to create an onboarding system that guided new players and made the learning curve smoother. Additionally, I contributed to UI enhancements by designing new icons and equipment visuals.Through our collaborative effort, we successfully improved the overall user experience of World Seed, enhancing accessibility and enjoyment for new and existing players.

YrkesAkademin / UX-Designer Consultant at Agical

At Yrkesakademin me and two fellow UX-designers conducted a feasibility study to digitize the workflow for teachers working with YKB (Certificate of Professional Competence). Yrkesakademin educates bus and truck drivers who need a certificate of professional competence in Sweden. Our goal was to explore the possibility of digitizing their process from pen and paper, either with a new system or by expanding existing systems. We gathered data from Yrkesakademin's documentation and conducted interviews with staff members. The results were presented through a comprehensive report and presentation. The report included an analysis of system users and authorization, a detailed flowchart of the intended system, and a list of functional requirements. It also provided a time and financial plan divided into an MVP, Phase 1, and Phase 2, along with a roadmap for the project's future progression.Our feasibility study laid the groundwork for planning and developing a user-friendly platform that met the requirements of authorities and Yrkesakademin.

Svea Ekonomi / UX-Designer Consultant at Agical

I was commissioned by Svea Privat to design a solution to enable loan administrators to write notes in their management system linked to loan applications. The system I worked on is a large and complex one that has been in existence for a significant period. Throughout the assignment, I served as the sole designer within the development team. To gather qualitative data, I conducted interviews and performed ethnographic studies. Based on the insights gained, I created prototypes that were tested with the bank's administrators in an iterative process. This approach continued until a suitable design was achieved. During the project, I also identified several other opportunities for improvement in the system that could enhance user workflows. These findings were presented to the product owners, and together, we decided to continue the project at a later stage. About a year later, I resumed my work in a new project.

SeQRus / UX-Designer Consultant at Agical

SeQrus specializes in fire safety and evacuation technology and recognized the need to digitize their operations. Alongside a skilled system developer colleague, I took on the responsibility of managing this transformative project. Our journey began by conducting interviews with stakeholders, observing future users, and carefully analyzing laws and regulatory requirements. I was responsible for the whole process from conceptualization, requirement specification, gathering qualitative user feedback, designing prototypes, to conducting user tests. Our collective efforts resulted in a comprehensive solution that comprised an admin desktop system, a customer web platform, and a mobile application. This mobile app was specifically designed for SeQrus technicians, empowering them to efficiently document and gather information during their interactions with end customers. As the primary point of contact for SeQrus, I guided them through the entire implementation process, ensuring a smooth transition to their new system. Remarkably, within just three months, the project progressed from the idea phase to the company having a functional working version. Lastly, I had the honor of presenting and introducing the system to the company's staff.